How we make money
At present this site earns nothing. It carries no advertising, no affiliate links, no sponsored pages and no paid listings, and it sells no data. This page lists the ways a site like this could be paid, says plainly that none is used here, and explains the law that makes operator links a question of licensing rather than taste.
Income today
None. The costs of the domain and the hosting are met by the publisher, whose legal entity has not yet been published. No money has been received from any bookmaker, affiliate network, advertiser or reader.
Possible sources, and whether this site uses them
| Source | Used on this site? | Why not |
|---|---|---|
| Affiliate links to bookmakers, paid per sign-up or per deposit | No | A link that invites you to open an account promotes participation in a gambling activity, which the Advertising Regulations, 2026 define as an advertisement (L.N. 114, r.2) and which needs the Authority's approval under s.87(1) of the Act. Approved adverts may not carry a call to action (r.9(a)). This site holds no approval. |
| Display advertising from an ad network | No | Gambling adverts need the Authority's approval and classification by the Kenya Film Classification Board (L.N. 114, r.7). Non-gambling ad networks load scripts and set advertising cookies, which the Privacy page rules out. |
| Sponsored articles or paid reviews | No | Paid content about an operator is advertising in the Regulations' sense, and testimonials and former winners are barred from gambling adverts outright (L.N. 114, r.9(e) and (f)). It would also break the editorial policy's ban on rankings and first-hand claims. |
| Paid or featured places on the licensed bookmakers sheet | No | The sheet reproduces the regulator's list in alphabetical order with nothing added. A paid position would make it an advertisement and would make the list wrong. |
| Selling or sharing visitor data | No | The site has no forms or accounts, and the Google Analytics data described on the Privacy page is not sold to anyone. |
| Reader subscriptions or donations | No | Not at launch. If this ever changes it will be announced here first, and it will not involve any operator. |
The law behind the absence of operator links
Section 87(1) of the Gambling Control Act, 2025 prohibits promoting the advertisement of a gambling activity on an electronic medium or any other form of communication without the Authority's approval. The Gambling Control (Advertising) Regulations, 2026 (L.N. 114), made under s.87(3), require an application on Form 1 at least seven days before a campaign starts (r.5), require every approved advert to show the licence number, a responsible-gambling message, the licensee's name, address and customer-care number and the words "authorized and regulated by the Gambling Regulatory Authority" (r.8(c)), and prohibit calls to action, associations with celebrities or social success, depicting gambling as income, content that appeals to minors, testimonials and former winners (r.9(a) to (f)). A breach of s.87 carries a fine of up to KES 20,000,000 or imprisonment for up to twenty years, or both (s.87(4)). An information site that links to a bookmaker with a button inviting you to open an account is, in substance, running an advert. This site does not, and so it has no need of an approval and no reason to take an operator's money.
What would happen first if this ever changed
Nothing changes quietly. Before any paid element appeared, the publisher would publish its legal entity, the Authority's advertising approval reference and the terms of any affiliate agreement, in that order, and this page and the About page would be rewritten to say so. Any such element would be labelled on the page where it appeared. The licensed bookmakers sheet would stay a plain copy of the regulator's list, and the facts in the guides would not be touched by any commercial arrangement. Those edits would happen in the site's configuration, not in article text, so they could be audited.
What this means for you
Nothing on this site is placed, worded or ordered because someone paid for it. When a page says a bookmaker holds a BK licence, it is repeating the regulator's list; when it names a section of the Act, you can open the Act and read it. If a page ever reads like a sales pitch, that is an error, and the Corrections page is where to report it.